"The internet is more biology than technology"
-Edo Segal

Upstream Down is a relationship marketing firm. Using social media tools, we help you to participate in the conversations that your past, current, and future customers are having about your business. Business is built on relationships, and so building relationships should be one of the primary goals of your business.

Building social currency through meaningful engagement is time consuming, and there is no short cut. Listening and engaging with your online community is a time consuming process. Our cost effective solutions provide you a weekly up stream of valuable feedback from your online community of current and potential customers, as well as a down stream of information to all appropriate social media outlets that keeps that community informed and engaged.

Bring a return on investment by turning social media into useful tools to generate customer loyalty and increased sales.

• Brand monitoring.
• Know what people are saying across twitter, facebook, blogs, and the entire web.
• Amplify positive reviews, respond to negative feedback immediately and in a personal way.
• Marketing. 
• Turn your facebook and twitter following into sales conversions through effective use of viral social media, deals, etc.
• Use of location aware mobile apps to offer deals on Facebook, Google Places, Foursquare, Groupon and others. 
•  Content Management.
• Ghost writing corporate blogs.
• Generating and distributing content for twitter and Facebook.
• Collecting and responding to messages from fans and followers. Social media sites are like customer service lines. They should never go unattended.